“Speaking to bi-tech.net last week, NVIDIA General Manager for Notebook GPUs confirmed that his firm would proactively leverage its The Way It’s Meant To Be Played program to encourage developers to release more titles for Mac. He said NVIDIA would also push for cross-platform developers to schedule their Mac gaming releases much closer to their PC counterparts,” Sam Oliver reports for AppleInsider.

“The Way It’s Meant To Be Played, or TWIMTBP, is a five year-old program that helps game makers with game development and incorporating exclusive features that take advantage of the latest GeForce video cards. Developers who participate in the program are provide extensive guidelines on game performance optimizations and often co-brand their titles with a TWIMTBP splash screens,” Oliver reports.

Full article, including NVIDIA’s just-announced GeForce 9400 and 9300 chipsets for desktop CPUs, which could find their way into new Apple iMacs, here.

MacDailyNews Take: Developers would do very well for themselves to investigate which platform’s users are much more likely to pay for software and which platform is growing multiple times that of the Windows PC platform. We don’t want to ever have to boot up Windows, developers. We will pay for quality native Mac OS X software.