“Korean MP3 player makers are miffed by the release of a new product by world market leader Apple that they say is cutting corners by using Samsung Electronics flash memory chips,” The Chosun Ilbo reports. “Apple Computer unveiled its ultra-lightweight iPod nano flash memory player on Thursday (local time). The U.S. company holds 50 percent of the global market share with its iPod series.”
“The iPod nano can store up to 1,000 songs or 4 GB, the biggest storage capacity yet for a flash memory player. The new MP3 players cost US$249 for the 4 GB version and $199 for 2 GB, about half the price of existing products,” The Chosun Ilbo reports. “‘Memory chips affect more than 50 percent of MP3 players’ prices. Apple presumably bought the flash memory chips at a 50 percent discount from Samsung.’ But Samsung Electronics executive Joo Woo-sik defends the company. ‘I can’t tell you the discount rate, but it stands to reason that we expand the range of discount rates for a big buyer like Apple,’ he said. ‘Samsung didn’t mean to do any harm to domestic MP3 manufacturers.’”
The Chosun Ilbo reports, “Reigncom [iriver] spokesman Kim Dong-hwan said, ‘We can hardly declare a price war with Apple. We’ll counter Apple’s challenge by releasing new concept products.’”
Full article here.
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Why not try competing with Apple iPod based upon variety of third-party accessories? They’ll have about as much chance of success with that idea as with any other. The more you buy, the less you pay; that’s why iriver and the rest of the also-rans can’t do what Apple has done with pricing: not nearly enough people want their products.
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