Apple Music Super Bowl LX Halftime Show Archives

Bad Bunny’s Apple Music Super Bowl LX Halftime Show sees 39% household viewership drop vs. last year, Samba TV data shows

Wednesday, February 11, 2026 11:25 am9 Comments

Bad Bunny’s Apple Music Super Bowl LX Halftime Show performance drew 26.5 million U.S. households, marking a sharp 39% decline from…

Monday, February 2, 2026 1:32 pm11 Comments

Apple Music is celebrating Bad Bunny’s Road to Halftime with a spotlight on the artist. On Thursday, February 5th, at 10 a.m. PT, Apple Music…

Monday, September 29, 2025 10:07 am7 Comments

It’s official: Bad Bunny will headline the 2026 Apple Music Super Bowl LX Halftime Show on February 8, 2026, at Levi’s Stadium in…