Apple is intensifying efforts to convert India’s growing appetite for premium smartphones into higher sales by opening more retail stores and offering expanded financing deals, while simultaneously scaling up local manufacturing.
The company has built a network of Apple Stores across key cities including Mumbai, Delhi, Bengaluru, Pune, and Noida, giving customers direct access to products and services in a market long dominated by multi-brand retailers and online platforms. These physical locations allow Apple to showcase the latest iPhone models and provide hands-on experiences that help drive upgrades and first-time purchases.
To address India’s price-sensitive consumers, Apple has broadened financing partnerships. Shoppers can access no-cost EMI options for several months through major banks, instant cashback offers of up to ₹15,000 on select cards, and trade-in programs that reduce the effective cost of new devices, Bloomberg News reports. These tools lower the barrier to entry for devices that often carry higher list prices in India than in the US due to taxes and other factors.
The push comes as Apple’s India business reaches new milestones. Annual sales surpassed $10 billion for the first time in the fiscal year ended March 2026, up from about $9 billion the prior year, with iPhones accounting for the majority of revenue. Market share has expanded significantly: iPhones now represent around 10% of smartphone shipments in some recent periods, a sharp rise from roughly 1.5% a decade earlier—and the company continues to post double-digit growth even amid broader industry softness.
Manufacturing growth underpins both supply reliability and the “Made in India” appeal. Apple now assembles about a quarter of its global iPhones in the country, producing roughly 55 million units in 2025. For the first time, the full iPhone 17 lineup (including base, Plus, Pro, and Pro Max variants, plus related models) was manufactured locally from launch. Contract manufacturers such as Foxconn and Tata Electronics operate large facilities near Chennai and Bengaluru, supporting hundreds of thousands of jobs and a deepening local supplier base of more than 40 companies making components ranging from batteries to enclosures.
This dual focus on demand-side accessibility and supply-side localization positions India as both a major growth market and a strategic hedge against reliance on China. CEO Tim Cook has repeatedly highlighted the country’s potential, noting strong uptake among first-time Apple customers across iPhones, Macs, and iPads. Analysts point to premiumization trends, improved inventory management, and these retail and financing initiatives as key drivers of the shift from niche status to mainstream relevance.
MacDailyNews Take: While challenges remain (including competition in the mid-premium segment, currency fluctuations, and the need for continued policy support after the original production-linked incentive scheme ended) Apple’s investments signal confidence that Indian consumer desire for iPhones will sustain long-term expansion.
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