Apple is actively exploring ways to welcome third-party AI agents into the App Store, according to a new report from The Information. This move signals a significant evolution in how the company plans to adapt its tightly controlled ecosystem to the rising era of autonomous, agentic AI.
Internal Efforts Underway
An internal Apple team is reportedly working on redesigning aspects of the App Store to better accommodate AI agents. These sophisticated programs can act autonomously — performing tasks, making decisions, and interacting with other apps and services on behalf of users — while still complying with Apple’s long-standing App Store guidelines.
The challenge is non-trivial. Apple’s strict review policies have historically emphasized user safety, privacy, and clear boundaries for app behavior. “Agentic AI” introduces complexities: apps that don’t just respond to commands but proactively execute multi-step workflows, potentially across devices and services. Balancing innovation with control is key to Apple’s approach.
Aaron Tilley for The Information::
Apple is exploring ways to better incorporate AI agents into its App Store so it can benefit from the tech industry’s hottest trend while ensuring that the software in its store continues to play by its rules, according to people briefed on the matter…
AI agents — which are capable of taking complex actions on behalf of users—present inherently thorny issues for Apple’s strict regulations on its app platforms, which are designed to prevent the apps from spreading malware, avoiding App Store fees and committing other misbehavior. For example, some agents can spin up smaller apps on the spot to perform a wide variety of tasks, which could be a problem if the agents do so after Apple has already approved the apps they live within.
Apple’s efforts to incorporate AI agents into the App Store aim to reconcile those inconsistencies. While details couldn’t be learned, its staffers are designing a system to adhere to its standards of privacy and security and prevent the more freewheeling behavior some users of agentic systems such as OpenClaw have experienced, where agents can go haywire and delete all of a user’s emails, according to the people briefed on the matter.
Why This Matters
This development comes as the tech industry shifts from traditional apps — where humans tap interfaces — to agent-driven experiences, where “apps talk to apps while humans supervise.” If Apple successfully opens the gates, it could transform the App Store from a marketplace of tools into a platform for intelligent workflows. Every app could potentially function more like an autonomous employee than a static utility.
Apple has already been investing heavily in its own AI capabilities through Apple Intelligence, with features that demonstrate on-device awareness and cross-app orchestration. Allowing third-party agents could accelerate this momentum, especially as competitors push boundaries in AI.
Revenue and Ecosystem Implications
This aligns with broader trends: generative AI apps already generated nearly $900 million in App Store fees for Apple in 2025, with projections exceeding $1 billion in 2026 from in-app subscriptions alone. Welcoming agents could supercharge that growth while reinforcing the App Store’s central role.
The Road Ahead
Details remain limited as the work is ongoing, but the report underscores Apple’s proactive stance. Rather than resisting the AI agent wave, the company appears intent on shaping it within its ecosystem — maintaining its hallmark privacy, security, and user experience standards.
MacDailyNews Take: For developers and users alike, this could mark the beginning of a new chapter: one where downloading an app feels more like hiring a capable digital assistant. We’ll be watching closely for official announcements, likely tied to WWDC26 or future iOS updates.
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