Apple’s first foldable iPhone remains on track for a September launch this year, according to Bloomberg News’ Mark Gurman.
Citing people familiar with the matter, Gurman reports that the device is still scheduled to debut during Apple’s usual iPhone launch window, directly pushing back against a Nikkei Asia report on Tuesday that claimed major manufacturing issues could cause significant delays.
Mark Gurman for Bloomberg News:
The company is scheduled to introduce the foldable model in September alongside the iPhone 18 Pro and Pro Max, said the people, who asked not to be identified because the plans haven’t been announced. Apple’s phones typically hit store shelves the week after they’re unveiled.
A report from Nikkei Asia had fueled concerns about a delay on Tuesday. Apple shares fell as much as 5.1% after the news outlet said that the company was facing challenges in the engineering test phase of the phone. That threatens to push back the production and shipment schedule, according to Nikkei Asia.
While the complexity of the new display and materials may limit initial supply for several weeks, Apple is currently operating with a plan to put the device on sale around the same time — or very soon after — the new non-foldable models, the people said.
The device is a major initiative for Apple, which is seeking to expand the iPhone line with new designs, pricier models and enhanced features…
The product’s price… is expected to cross the $2,000 threshold. Though that could deter some consumers, it should boost Apple’s average sales price and help fuel revenue growth for the company.
MacDailyNews Take: Only rubes fall for Nikkei Asia‘s blatant fomenting. The rest of us profit very nicely from it.
Nikkei Asia has a long, well-earned reputation in the Apple rumor ecosystem for dropping dramatic supply-chain stories that frequently turn out to be overstated, premature, or flat-out wrong — especially when it comes to ambitious new hardware like a first-generation foldable iPhone.
Yesterday’s report about “engineering snags” and possible months-long delays sent AAPL shares down as much as 4-5% in a knee-jerk reaction. Classic playbook.
This pattern is so consistent that seasoned Apple investors treat Nikkei “delay” scoops as buying opportunities rather than cause for panic. The rubes sell on the headline; smart investors smile and accumulate on the dip.
Might lead to delays, or might not. Not the lack of concreteness in the “reporting” (read: fomenting) which is laden with “mights,” “coulds,” and “maybes” to comedic proportions. This crap will now be picked up, regurgitated, and amplified by other media outlets (whether they be complicit, apathetic, or gullible), likely driving down Apple stock price (exactly as intended).
Nikkei Asia is renowned for years of bad, incomplete, leading, and just plain wrong, Apple reporting… Profit from the fomenting, AAPL investors! – MacDailyNews, April 7, 2026
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Usually Santa comes in December, this time it is coming in June for AI and September for the iPhone Fold.