Apple’s stock price lagged the broader market in 2026, trading roughly flat and posting a roughly 7% decline year-to-date amid four straight weeks of losses. While the stock has faced near-term pressure, Wall Street analysts remain optimistic, pointing to strong iPhone customer loyalty and the momentum from Apple’s refreshed MacBook lineup as catalysts that could spark better performance in the months ahead.
Shares rose… following a bullish research note from Monness, Crespi, Hardt & Co. Analyst Brian White maintained a Buy rating on Apple with a $315 price target, representing 25% upside compared with Wednesday’s closing price of $252.62. White’s price target is also 9% above Apple stock’s all-time high of $288.62 from Dec. 3, 2025.
Apple’s innovation engine was in high gear this month with a flurry of new products unveiled across the Mac, iPhone, iPad, and AirPods families,” White wrote Thursday.
White called the unveiling earlier this month of Apple’s new MacBook Neo “the star” and a “potential catalyst in expanding the company’s user base.””A UBS analyst team led by David Vogt found that more customers across all regions plan to have their next smartphone purchase be an iPhone. The findings were based on a survey of 4,000 iPhone users.
Vogt noted that users’ “intent” to purchase an iPhone increased 400 basis points compared with last year in China, representing a “positive surprise in our view given the competitive backdrop.
UBS also sees Apple services, including music and iCloud, as positives for the business, with the ability to help the company weather higher input costs ahead of a possible foldable iPhone coming out this fall.
MacDailyNews Take: As always, we’re all in!
We’re accumulating on the overwrought dips, as always. Anything in the $250s (or, dare we, below, pretty please?) is an absolute gift! – MacDailyNews, March 6, 2026
Apple and, indeed, the entire U.S. economy, are primed to roar in 2026! – MacDailyNews, January 27, 2026
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