Apple’s stock price lagged the broader market in 2026, trading roughly flat and posting a roughly 7% decline year-to-date amid four straight weeks of losses. While the stock has faced near-term pressure, Wall Street analysts remain optimistic, pointing to strong iPhone customer loyalty and the momentum from Apple’s refreshed MacBook lineup as catalysts that could spark better performance in the months ahead.
Shares rose… following a bullish research note from Monness, Crespi, Hardt & Co. Analyst Brian White maintained a Buy rating on Apple with a $315 price target, representing 25% upside compared with Wednesday’s closing price of $252.62. White’s price target is also 9% above Apple stock’s all-time high of $288.62 from Dec. 3, 2025.
Apple’s innovation engine was in high gear this month with a flurry of new products unveiled across the Mac, iPhone, iPad, and AirPods families,” White wrote Thursday.
White called the unveiling earlier this month of Apple’s new MacBook Neo “the star” and a “potential catalyst in expanding the company’s user base.””A UBS analyst team led by David Vogt found that more customers across all regions plan to have their next smartphone purchase be an iPhone. The findings were based on a survey of 4,000 iPhone users.
Vogt noted that users’ “intent” to purchase an iPhone increased 400 basis points compared with last year in China, representing a “positive surprise in our view given the competitive backdrop.
UBS also sees Apple services, including music and iCloud, as positives for the business, with the ability to help the company weather higher input costs ahead of a possible foldable iPhone coming out this fall.
MacDailyNews Take: As always, we’re all in!
We’re accumulating on the overwrought dips, as always. Anything in the $250s (or, dare we, below, pretty please?) is an absolute gift! – MacDailyNews, March 6, 2026
Apple and, indeed, the entire U.S. economy, are primed to roar in 2026! – MacDailyNews, January 27, 2026
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The only way this stock will rebound is if Tim leaves Apple
Well said. But he needs to take the stink culture that the progressive, woke, altar to the sickass gay pride un-American peacocks that clutters up and debases the courtyard at Apple stands as a monument to all that is wrong with Apple, California and the Democrat party.
I SAY LOAD IT UP AND TAKE IT TO THE NEAREST LANDFILL AND KICK IT OFF THE BACK OF THE DUMP TRUCK. ITS OVER!
I doubt it will happen.
While I’d MUCH prefer a non-wooden CEO that really believed in the products–vs forced pathos, saying that a “rebound” will only occur IF Cook leaves AAPL, ignores the fact he’s been a part of MANY rebounds and more than a 10x increase of the stock since his appointment.
If invention vs iteration was the point, I’d fully agree.
Trump’s misadventure in Iran, Epic Folly, is dragging down the whole market. We may see a world wide depression from this. Apple is doing well only being down 8.2% YTD. Thank you Tim Cook.
YTD
MSFT -24.56%
GOOG -13.18%
NVDA -11.29%
TSLA -17.4%
IBM -18.92%
ORCL -28.64%
META -19.17%
Um, Trump, and Biden, do not run Apple.
Apple typically doesn’t follow the tech sector trends, it’s MAKES them!
The lack of growth is directly correlated to Tim Cook’s failed leadership of:
• Innovation
• SKU management
• Product Cycles
• Keeping talent at Apple
• Poor acquisitions
• Diluting product impact with new releases
• Unfocused leader that does not have his head in the right game
• Allowing software to get worse, not better
• Lack of connecting with customers
• Terrible communication with developers
• Failed timeline releases with AI
• Poor marketing strategy the past 5-8 years
• Missing smaller sectors of customers, that complete the picture (Mac Pro, small phone, etc..)
I think Apple is doing everything right, but investors keep betting that A.I. will bring them the most profits. They’re blinded by hyperscaler companies’ spending billions of dollars building out data centers. That is not going to go well due to energy and water shortages and communities pushing back. I’m certain that the local atmospheric heat generated by multiple data centers in an area will generate storms that will cause serious outages in those areas.
I’m sure Apple stock will rebound after the coming earnings report. $290, for sure.
It takes time to bring a huge company around to a new paradigm.
I think we are going to see a barrage of new products, both software and hardware and even in services and the naysayers will stop.
The unveiling will happen between now and WWDC2026 or at WWDC2026 and it will stun the world and competition. The inner fabric of innovation at Apple remains unchanged, there has been some holes in the fabric due to people leaving. But Apple has wisened up and the news bonuses paid to good people is really a welcome news.