Apple this week announced its annual New Year Sale in Japan, where customers can receive Apple Gift Cards worth up to ¥38,000 and a free limited-edition AirTag with qualifying iPhone purchases.
The special AirTag features an engraving of a Daruma — a traditional Japanese talisman symbolizing perseverance, good fortune, and goal achievement. The offer is limited to 65,000 units total and available on a first-come, first-served basis.
Hartley Charlton for MacRumors:
Customers can receive gift cards worth up to ¥12,000 for eligible iPhone purchases, up to ¥38,000 for Mac purchases, and up to ¥15,000 for iPad purchases. Apple Watch purchases qualify for gift cards worth up to ¥8,000, while AirPods purchases are eligible for gift cards valued at up to ¥12,000.
The promotion will run from January 2 through January 5 and is available through Apple retail stores and the Apple Online Store in Japan. The New Year Sale has become a recurring annual event for Apple in Japan, where holiday retail traditions differ from those in the United States and Europe.
だるまAirTagかわいいな💕
＞＞
🌅Appleの初売り
また、初売り限定の特別バージョンとして、Daruma（だるま）をあしらったAirTagも登場。対象のiPhone 16、iPhone 16 Plus、iPhone 16eを購入した先着6万5000名にプレゼントされます。#Apple #Apple初売り pic.twitter.com/TYpXqwYRla— Noric🍱2025 (@Noric2014) December 26, 2025
MacDailyNews Take: Enjoy, Japan! 楽しんで、日本！
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
