As 2025 draws to a close and millions gear up for 2026 New Year’s resolutions, Apple is rolling out a fresh series of motivational advertisements highlighting the Apple Watch as the ultimate tool to stick with fitness goals.
The campaign, centered on the theme “Quit quitting with Apple Watch,” features short, energetic spots shared across social media platforms and YouTube Shorts. In these ads, Apple Watch users are shown dramatically fleeing everyday temptations — a cozy bed, a comfortable recliner, and even a bar stool — symbolizing the urge to skip workouts or give in to laziness. The message is clear: Don’t give in to quitting.
Each ad showcases real-time features from the Workout app, including pace tracking, activity segment updates, and encouraging notifications when users close their Activity rings.
One spot points out a sobering fact: most people abandon their New Year’s resolutions by January 9th, often dubbed “Quitter’s Day.” Apple’s tagline, “Don’t Give In,” reinforces the idea that the Apple Watch provides the nudge needed to push past that slump.
This timely push aligns with Apple’s broader emphasis on health and fitness. As Jeff Williams, Apple’s chief operating officer, has noted in the past, “A decade ago, we introduced Activity rings — and since then, Apple Watch has grown to offer an extensive set of features designed to empower every user… People write to us almost every day sharing how Apple Watch has made a difference in their life, from motivating them to move more throughout the day, to changing the trajectory of their health.”
Recent updates, like the AI-powered Workout Buddy in watchOS 26 (available on newer models such as Apple Watch Series 11 and Ultra 3), take motivation further by delivering personalized, spoken encouragement during sessions based on heart rate, pace, and personal milestones.
Apple’s strategy taps into the post-holiday motivation surge, positioning the Apple Watch not just as a smartwatch, but as a committed fitness partner. With features like real-time metrics, customizable workouts, and seamless integration with Apple Fitness+, the device aims to help users “run right past Quitter’s Day” and build lasting habits.
MacDailyNews Take: Whether you’re resolving to run more, close those rings daily, or simply move a bit extra in 2026, Apple’s latest ads remind us: With Apple Watch, motivation is right on your wrist.
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