Apple today released a new ad titled “I’m Not Remarkable” that puts the spotlight on the company’s accessibility features across iPhone, iPad, Mac, and Apple Watch.
The spot follows college students using tools like Magnifier, VoiceOver, Live Captions, Sound Recognition, Name Recognition, Accessibility Reader, and Braille Access to navigate campus life, attend classes, and connect with friends.
“Apple products are designed for every student,” the company stated. “Built-in accessibility features help people with disabilities access education, enhance their learning, and open new possibilities to study, socialize, and thrive in college.”
Apple Accessibility features that appear in the ad:
- VoiceOver on iPhone
- Zoom on iPhone
- Braille Screen Input on iPhone
- Magnifier on Mac
- AssistiveTouch on Apple Watch
- Braille Access on iPad
- AssistiveTouch on iPad
- Sound & Name Recognition on iPhone
- Accessibility Reader on Mac
- Live Captions on iPad
- Hearing Health for AirPods Pro and iPhone*
- Voice Control on iPhone
MacDailyNews Take: Learn more about Apple’s myriad accessibility features for students here.
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What a great video.
Amazing. Dare I say, remarkable?
It feels like it might have been written originally as “I’m not special” and I think it might have been a an even bigger gut-punch if those lyrics had been used. But I understand the weight that word carries, and that a mainstream audience might not have been able to look past that word.