Apple’s Eddy Cue responds to F1 streaming deal rumors: ‘We do love F1’

Apple in early July 2023 revealed its first look at Brad Pitt's Formula 1 film

Apple’s Senior Vice President of Services, Eddy Cue, addressed the rumors about Apple acquiring the Formula 1 broadcasting rights in the United States during the Autosport Business Exchange in New York.

Lydia Mee for Motorsports.com:

With the current deal with ESPN coming to a close at the end of 2025, the doors opened for other broadcasters to enter a bid as the Disney-owned broadcaster decided not to fight for a renewal. The rumoured deal for Apple is expected to be worth around $140million per year, which is substantially more than what ESPN is currently paying.

“No,” Cue said with a smile when asked if there was anything he was ready to announce. “But we do love F1, we’ve done the movie and I’ve been a huge fan of F1 since I was a kid, huge, huge fan,” he continued.

“I’ve had a lot of history with Formula 1, and Stefano [Domenicali], who’s the CEO of Formula 1, is a very, very dear friend. I knew him back when he was working at Ferrari and then later on at Lamborghini and now at Formula 1. So, I have a long history with him.”


MacDailyNews Take: If this Apple-F1 deal doesn’t happen, it won’t be from a lack of trying.



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