Apple CEO Tim Cook and a team of Apple executives are expected to host the company’s “Awe Dropping” special event today, Tuesday, September 9th, at 10am PDT / 1pm EDT.
Apple’s event will be webcast from the Apple Park campus in Cupertino, California.
During Apple’s event, MacDailyNews will offer live notes on this page below.
You can watch the event live right here:
Live notes from Apple’s “Awe Dropping” special event in reverse chronological order:
• Event ends.
• Cook: Thank you for joining us.
• Order today, available on September 19th
• 2TB available at iPhone 17 Pro Max flagship
• iPhone 17 Pro Max starts at $1,199
• iPhone 17 Pro starts at $1,099
• iPhone Air starts at $999
• iPhone 17: starts at $799
• All new iPhones start at 256GB storage
• iPhone 17 Pro commercial shown
• Apple Crossbody strap compatible
• New Apple clear case and silicon case
• New Apple TechWoven case
• Dolby Vision HDR
• 4K120
• Genlock
• ProRes RAW capture
• Video: 4K120
• Sample images shown
• Equivalent of 8 Pro lenses in your pocket
• 40X digital Zoom
• Telephoto: 4X at 100mm, 8X 200mm
• Telephoto: 56% larger camera sensor
• 8X Telephoto
• Best camera system on any iPhone ever
• All three rear cameras are 48MP for the first time; all 3 are Fusion cameras
• Patrick Carroll: 18MP Center stage front camera system
• Pro camera system
• Up to 39 hours video playback
• eSIM
• Best battery life ever in an iPhone
• Running local LLMs and high-end games can run hour after hour
• 40% better sustained performance than iPhone 16 Pro
• 6-Core CPU and 6-core GPU
• Highest perfoming antennae system in any iPhone ever
• 3 finishes: Silver, Deep Blue, Cosmic Orange
• Forges Aluminum alloy Unibody design offers outstanding thermal performance
• Apple-designed thermal vapor chamber cooling system
• Greg Joswiak: iPhone 17 Pro and iPhone 17 Pro Max – the most powerful iPhones ever
• Most advanced iPhone ever
• Ceramic Shield 2 front and Ceramin Sheild back glass
• All new thermal system
• A19 Pro
• Full-width plateau for Camera and other sensors
• Biggest battery in any iPhone
• First iPhone Unibody
• Precision-machined aircraft-grade aluminum
• iPhone 17 Pro and iPhone 17 Pro Max
• Design of iPhone Air seems impossible when you hold it
• New Apple crossbody strap
• Two custom cases – very thin and also a lightweight bumper case
• New accessories – low profile MagSafe Battery, offers up to 40 hours of video playback
• Offers all-day battery life
• eSIM: offers better security and great for travel; available worldwide
• Dolby Vision 4K60
• Center Stage camera – no need to rotate your phone – auto
• 4 lenses in your pocket
• 24MP default photos
• Sensor-shift OIS
• 2X Telephoto
• 48MP Fusion Main camera – works like multiple cameras in one
• The iPhone Air is the most power efficient ever made
• Apple C1X modem; Up to 2X faster than C1
• Apple N1 chip enables Wi-Fi 7, Bluetooth 6 and
• MacBook Pro-level AI compute in a smartphone
• Neural accelerators in each GPU core
• 5-core GPU
• Tim Millet: A19 Pro inside – the fastest CPU in any smartphone
• Finishes: Space Black, Cloud White, Light Gold, Sky Blue
• Aircraft-grade aluminum – very durable; more durable than any iPhone ever
• Plateau holds camera, from camera, speaker, and Apple Silicon
• Ceramic Shield 2 on front and back glass
• 6.5-inch ProMtoion display, always-on, 3,000 nits peak brightness
• John Ternus: 5.6mm thin
• Thinnest iPhone ever with the power of “Pro” inside
• Remarkable battery life
• Apple’s most durable design ever
• 4 light finishes
• Grade 5 aircraft aluminum
• iPhone Air: No number!
• 256GB storage to start
• Hold iPhone 17 vertically to take selfies; no need to rotate iPhone into landscape
• Center Stage: AI will auto adjust for selfies
• Center Stage fron camera: widest field of view, larger square sensor: Take high res photos and videos with selfie camera
• 2X optical quality telephoto; 48 MP Fusion Ultra Wide camera
• Megan Nash: iPhone 17 cameras: 48MP dual fusion system, 24MP default resolution
• Faster charging
• Up to 8 more hours of video playback vs. iPhone 16
• All-day battery life
• Live translation
• Apple Intelligence-ready
• 20% faster than A18 chip
• A19 chip: 6-core CPU, 24-core Neural Engine, 5-core GPU
• Ceramic Shield 2, now 3X better scratch resistance – new Apple-designed coating, specialized ceramic
• 3,000 nits peak outdoor brightness
• Kaiann Drance: Always on ProMotion display
• iPhone 17 comes in 5 colors
• Cook: Today we have an all-new iPhone lineup
• Preorder today; avialable September 19th
• Apple Watch Ultra 3: $799
• Apple Watch Series 11: starts at $399
• Apple Watch SE 3: starts at $249
• New colors and new bands
• Up to 42 hours of battery life
• Signal strength for satellites doubled
• 5G cellular and satellite connectivity
• Apple Watch Ultra 3 gets new display, now brighter when viewed at an angle and thinner bezels, so th escreen is bigger in the same size case as Apple Watch Ultra 3
• Eugene Kim: The ultimate sports and adventure watch
• Apple Watch Ultra 3
• Always on display
• SE 3 comes in starlight and midnight colors
• SE 3 charges up to 2X faster
• Play podcasts directly through speaker when no AirPods are available
• SE 3 gets sleep score and sleep apnea notificatons
• SE 3 adds wrist temperture sensing
• Amanda Santangelo: Apple S10 chip – the compnay’s most pwereful
• Apple Watch SE 3
• New Hermès band
• New band colors
• Several new colors
• Series 11 now gets over 24 hours of battery life
• Over 5 million sleep nights used to develop the algorithms
• Apple Watch now offers Sleep score – to measure the quality of your sleep
• Apple expects to notify over 1 million people of possible hypertension in the first year alone
• Apple Watch will alert to possible hypertension
• Sumbul Desai: Apple Watch gets high blood pressure monitoring
• New Apple Watch faces
• New 5G modem and new antennae architecture for even better coverage
• 2X more durable glass
• Stan Ng: Best watch in the world gets even better; thinnest, most comfortable Apple Watch ever
• Apple Watch Series 11: Now even more essential
• Video package exploring how Apple Watch saves lives
• Fall detection, crash detection, monitors heart rate, and so much more
• Apple Watch saves lives
• Same price: $249, preorder today, available September 19th
• AirPods Pro 3 offer The World’s Best ANC
• Kate Bergeron: Longer battery life – from 6 to 8 hours on a single charge with ANC; 10 hours with transparency
• Apple Fitness+ workouts also give you heart-rate from AirPods Pro 3
• Track up to 50 different workout types
• Julz Areny: AirPods Pro 3 get heart-rate sensing during workouts
• Better water resistance – even work when running in a downpour
• AirPods Pro are smaller, with entirely new ear-tips that come in five (5) sizes
• When both people are wearing AirPods Pro, the live translation allows two people not speaking the same language to have a live conversation
• The meaning of each phrase is translated for you
• Live translation powered by Apple Intelligence
• Active Noise Cancelation combine with new foam infused ear-tips to deliver 2X better ANC that AirPods Pro2, 4X better ANC that original AirPods Pro
• Kate Bergeron: AirPods Pro 3 deliver breathtaking spatial audio; wider sound stage
• AirPods Pro 3: Breakthrough audio performance
• Cook highlights AirPods Pro hearing aids
• Today we have a huge range of announcements
• Liquid Glass bring fluidity, vitality and flexibility to the things you do every day
• Design is beyond how it looks or feels, extend to how it works
• Apple CEO Tim Cook: Good morning, Welcome to Apple Park
• Video highlighting the continuity throughout Apple’s robust ecosystem
• Apple’s “Awe Dropping” event videostream begins.
• “I will be surprised if there is a major announcement regarding Apple’s AI strategy,” Forrester analyst Thomas Husson wrote in a note to clients.
• AAPL: $236.52, -1.36, (-0.57%) @ 12:57:56 PM EDT
• AAPL: $236.27, -1.61, (-0.68%) @ 12:47:26 PM EDT
• AAPL: $237.57, -0.32, (-0.13%) @ 09:33:25 AM EDT
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.