Morgan Stanley has recently shared insights on Apple in notes to clients. On August 15, 2025, analyst Erik Woodring suggested that Apple’s stock might be “turning the corner,” citing stronger-than-expected iPhone demand in China, with an 8% increase in iPhone build estimates for September due to robust June quarter sales.
He noted this could lead to higher estimates and stock multiple expansion.
Earlier, on February 3, 2023, despite a rare earnings miss, Woodring maintained a bullish outlook, emphasizing Apple’s high gross margins and services growth as long-term positives, with a $175 price target.
MacDailyNews Note: Additionally, on June 2, 2023, Woodring highlighted Apple’s potential $20 billion AR/VR platform, raising the price target to $190, anticipating a significant long-term payoff from visionOS and subsequent iterations of Apple Vision products.
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Turning the corner into which direction? Apple is certainly taking a direction no other major tech company is taking. I suppose we’ll have to wait another year to see which companies are going in the right direction. Wall Street seems to believe Apple isn’t headed in the right direction, but Wall Street hasn’t always been right. I can’t imagine A.I. data centers are going to be the darlings of the decade with all the energy and water they’re going to use up.
Apple is currently at $227. So why would I stick with the stock if the target price is $175 or even $190? What am I missing?