Apple’s new ad, launched today, showcases the “Clean Up” feature in the Photos app. This tool allows users to easily remove distracting background objects from photos without affecting the main subject.
In the ad, Apple demonstrates the feature by eliminating a photographer’s reflection in a mirror behind the subject with a single tap. Apple highlights, “With Apple Intelligence, the Clean Up tool lets you remove distractions from your photos effortlessly.”
MacDailyNews Note: Here are the hardware requirements for Clean Up:<
• iPhone 16 series, iPhone 15 Pro, iPhone 15 Pro Max
• iPad with A17 Pro, M1, or later
• Mac with M1 or later
Requires iOS 18.1, iPadOS 18.1, or macOS Sequoia 15.1.
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Is that a transvestite in the ad? Did not look like a man.
Can Apple clean up its AI mess?
So the truth of a photo is gone forever. Photo’s will never be “real” again.
“People are Strange” This Door’s song/lyric is epitomized in both the dude/girl.
Someone made a specific decision for the look. What’s the impulse? Strange.
Since when does Apple make commercials explaining features in their devices? That is a failing approach.
The iPod was silhouette dancers wearing iPods. The iMac was colorful computers flying around the screen. The iPhone ads are sexy shapes.
Showing a feature of the OS means whomever is in charge of marketing is a loser.
Oh, and if it is discovered that they are using trans models in their ads, the brand will be destroyed and may never recover. Think Bud Light. You think 99.9% of the world population supports trans? Guess again.
Great point. Jobs masterfully displayed how the tech could expand one’s life (imagining).
This is more like a Windows mentality.