Inc’s Jason Aten makes the argument that in 2025, there is a more important product it has to get right: Apple Intelligence. Or, more specifically, the part of Apple Intelligence that makes Siri substantially better.
In fact, I’d argue that if Apple does not ship a new iPhone, that would be less detrimental than if it fails to release a good version of Siri. You know, the version it has been promising since last summer when it demoed all the things you’ll be able to do with your iPhone… it’s a long way from what Apple showed off earlier this year at WWDC, and then again during the iPhone introduction in September…
I’m not asking for anything more than the thing Apple showed off at WWDC.
That’s kind of the point here: Apple has to get this right this coming year because it’s so far behind but, more importantly, because it made a promise. As a company, you have to keep your promises.
I don’t think we’re at the point yet where people are going to start ditching their iPhones because Gemini is so great on Android. But, we are at the point where the story Apple is telling about Apple Intelligence does not at all line up with the experience people are actually having. If it doesn’t fix that gap in 2025, the story might end up turning out a lot worse.
MacDailyNews Take: Apple’s vaporware strategy for catching up in AI – and, by extension, Siri – will work, if the company can actually deliver on its glossy June 2024 video promises in this coming year.
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When voice reciting, AAPL’s high tech advancement in AI STILL responds with;
incorrect@mack.com
My chosen .mac address has been in my contacts for 15 yrs. One would think AI and lower tech before would know/learn by now?
Needless to say; “mack” is absolutely inexplicable and inexcusable.
Not surprised. Siri STILL can’t tell me the price of a new iPhone 16 Pro Max or any other APPLE product, it just provides a list of Google search results… And I’m supposed to believe it’s about to start acting like the personal assistant it was presented as 13 years ago?! Gemini, Meta, ChatGPT and the rest can answer questions like these instantly. Maybe they haven’t been burning the midnight oil at Apple Park after all?
When Siri answers every question with something other than, “Here’s what I found on the web. Check it out.”, then they have finally fixed it with “Apple Intelligence”. If I want Siri to give me a list of sites to go look at, that should only be because I ASKED for a list of websites!
Google RARLEY disappoints with my inquiries…though I despise Goog and wish Apple’s provisions weren’t deficient (I can’t say Apple AI until it’s real).