According to Bloomberg News’ “Power On” newsletter from Mark Gurman, Apple is again “evaluating” the idea of releasing an Apple-branded TV set.
Michael Burkhardt for 9to5Mac:
Gurman says that this would happen after Apple releases their upcoming smart display products, so it’s likely a couple years out. Apple is expected to release a lower end smart display, which a lot of people are referring to as “HomePad”, early next year.
Afterwards, we’re anticipating some kind of higher end product with a larger display and a robotic arm.
However, Gurman says that “if the first device fails”, referring to the smart displays, Apple “may have to rethink its smart home ambitions once again” – meaning theres decent odds that this Apple-branded TV set rumor may never come to fruition.
MacDailyNews Take: Paging Dr. Gene Munster, paging Dr. Munster!
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I bought a Toshiba TV a couple of years ago that had the Amazon fire built into it. I am very happy with it. What would stop Apple from including its software in an Apple branded TV manufactured by someone else? I know Apple likes to manufacture and control the hardware.
profit margins are slim for TV’s
TV = iPad, Home Pod, upcoming wall-appliance, Home Center, iMac and….
Apple’s “mullings” doesn’t imbue a lot of confidence in this user. Significant mullings, of late, are late, or gone.
Why not simply license AppleTV to a few brands? Get a dedicated AppleTv button on their remotes.