Apple Intelligence is Apple’s method of bringing artificial intelligence to its devices, but CCP-controlled China’s stringent rules on AI pose a big challenge, analysts told CNBC.
The uncertain path in China comes at a time when Apple’s market share is being eroded in the world’s second largest economy by a resurgent Huawei and other local smartphones players, which are talking up their AI features.
Apple… was, however, quiet on the product offering in China during the AI launch at its annual developers conference this month.
That’s likely to do with China’s stringent rules on AI, analysts told CNBC, as Apple tries to figure out how to approach the complex market.
“China is in another world when it comes to AI given the regulatory environment there, so China is a big asterisk on Apple’s big announcements last week,” Bryan Ma, vice president of devices research at IDC, told CNBC via email.
Some of the features of Apple Intelligence are based on Apple’s own language model, which runs on both the phone and on the company’s own servers.
Under Chinese rules, Apple would likely need to get its AI model approved by authorities.
Secondly, one of the biggest announcements this month was that Apple’s voice assistant Siri can tap into OpenAI’s ChatGPT for certain requests — but ChatGPT is banned in China, meaning Apple would have to find an equivalent domestic partner.
Meanwhile, China’s internet is heavily censored with regulators concerned about the potential for AI services to generate content, which may go against Beijing’s views or ideology.
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MacDailyNews Take: Imagine asking Siri about the 1989 Tiananmen Square protests and massacre in China. iPhones in China that offer Apple Intelligence, if any ever really do, will need to be severely dumbed down and heavily censored.
Censorship reflects a society’s lack of confidence in itself. — Potter Stewart
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Don’t have to go as far as China for that. Imagine asking Siri about who won the 2020 election from Apple’s home country.
Yes, God forbid Siri gave the correct answer that Democrats don’t want to hear, the corrupt establishment and their lapdog corporate media would have a meltdown.
Awesome rebuttal. Nuff said…
Gee, lots of X marks the spot post. Now how about bona fide official link from Apple’s home government, you know just to see how pathetic the official version is.
Either way you slice it, one thing is for sure, it wasn’t a peaceful transfer of power during that election, but then again, only free and civilized democracies demonstrate that feature.
America is not a “democracy,” genius.
That’s what I said, Apple’s home country is not a democracy. Nice to see that we agree.
Hey BRAINLESS Road Warrior. It WAS a peaceful transfer of power with the exception of degenerates from Black Lives Matter and other left wing groups that infiltrated the peaceful protestors causing havoc for the TV cameras.
But more importantly, BRAINLESS, the U.S. in NOT A DEMOCRACY!!!…
Yes, the lapdog Road Warrior and U.S. HATER from down under doesn’t have the brain power to process ALL THE FACTS.
Spew your Leftist biased tripe, you fool no one…