As Apple scrambles to catch up to rivals in generative AI, the company has renewed talks with OpenAI regarding artificial intelligence capabilities.
Mark Gurman for Bloomberg News:
When Apple announces its new slate of generative AI features in June, the company will be arriving late to a party that’s been raging for nearly two years. Ever since the debut of OpenAI’s ChatGPT in 2022, Apple’s tech peers have been scrambling to add artificial intelligence capabilities.
The company is aiming to integrate AI into many of its applications and features, including ones that automatically write text, summarize articles in Safari and recap missed notifications. The new features will use Apple’s AI model, dubbed Ajax internally, but the company isn’t planning to release its own ChatGPT-style chatbot.
For that, Apple has been talking to potential partners, including Google and OpenAI, as I first reported earlier this year. The discussions had centered on Google’s Gemini, but talks between Apple and OpenAI also have heated up recently.
A big question remains: Will iPhone customers embrace the new features? There’s still some concern at the highest levels of Apple that most users won’t take advantage of the enhancements.
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MacDailyNews Take: That ought to goose AAPL today, at least.
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It’s a somber sight to behold Apple’s struggle to keep up with innovation and find its way with customers. It’s akin to observing Tiger Woods making a final attempt at glory. While you commend the effort, there’s an undeniable sense that it may be a case of too little, too late.
They don’t have to do that much, they just have to show that they’re trying, which they haven’t been doing at all since Siri launched in 2011. It’s STILL a Beta product. I don’t understand the “concern at the highest levels of Apple that most users won’t take advantage of the enhancements”. So what? No one uses all the features of the iPhone, as long as the options are available the market will be happy as will Apple’s most vocal and loyal users. Was there any concern that Project Titan led to nowhere?