Apple shares look to retake key level

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Apple shares look to retake a key level as the stock rose in above-average trading volume for the second straight day on a news report that the company plans a big AI-focused refresh of its Mac and iPhone lineups this year.

Patrick Seitz for Investor’s Business Daily:

In morning trades on the stock market today, Apple stock climbed as much as 1.9% to 178.36. With the move, it rose above its 50-day moving average line near 177.

However, the gains faded. Apple stock was last up nearly 1% at 176.60.

On Thursday, Apple stock surged 4.3% to close at 175.04. The move happened after Bloomberg reported that Apple plans to overhaul its entire lineup of Macs with processors that have artificial intelligence capabilities. The new Mac computers will use M4 chips, its latest family of processors designed in house, Bloomberg said.

Also, Apple is looking to add AI features to its iPhone 16 lineup this fall, analysts say.

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MacDailyNews Take: The AI features for the iPhone are more important to Apple’s share price than the Mac.

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4 Comments

  1. The world is saturated with smartphones, including the iPhone. However, this website is devoted to the Mac, according to its title. It seems that Apple should concentrate on the Mac. Without the Mac, there’d have never been an iPhone or an iPad, which is pretty much just a bigger iPhone. The Mac is WAAAYYY more important, IMHO, to sustaining Apple’s fortunes. How about a Mac to which we can add extra drives and other equipment, as one can do with Windows computers? It doesn’t need to be super-expensive either. How about Apple becoming SERIOUS about gaming? I don’t care about gaming myself, but the gaming world evolves better equipment, such as mice, keyboards, a faster OS and other improvements. Apple invented the computer “for the rest of us,” but seems to have forgotten us Mac fans … OFTEN! How about an iMac Pro, with 32, 64 or 128 GB RAM, and advanced graphics, and some more ports? The latest iMac has LESS capability than my 10- and 12-year-old 27″ iMacs.

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    1. The site is devoted to Apple and tech more broadly. The Mac was Apple’s key product for a long time but definitely not any more. Apple can’t afford to lose the Mac completely but the iPhone has far far surpassed the Mac in importance to Apple. iPhone has been the main source of revenue for Apple since 2008 and accounts for 52% of all the money they make to this day. How Apple introduces AI on iPhone this year will be the most consequential thing Apple will do since introducing the iPhone in 2007.

      Better gaming would be nice but it’s not as important as you think. Even Nvidia only makes a fraction of its revenue on gaming gpus. More flexibility in upgrading computers over time would be cool, though this is increasingly a niche interest, but that ship has long sailed for Apple. The future is held together with copious amounts of glue.

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      1. This site isn’t dedicated to anything. It’s a revenue ploy that copies news articles from other sources, cherry picked to push its biases, layered under piles of advertising and Google tracking.

        There hasn’t been any useful Mac or Apple content here in years.

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  2. speed. speed. speed.
    delay. delay. delay.
    Indecision. Indecision. Indecision.

    m4: slow. slow. slow.
    pricing of products: ridiculously high. lower prices, sell more.
    new ceo needed: absolutely. cook is long in the tooth and has made plenty of money. no need to feel sorry for him.

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