Apple retail stores soon to get in-box iPhone software updates

Apple

Getting your new iPhone and having to update it to the latest iOS release during setup is about to become a thing of the past – if you buy your iPhone at an Apple retail store, that is. Apple has developed a proprietary system that allows an iPhone’s software to be updated while still in its packaging in retail stores’ backrooms.

Mark Gurman for Bloomberg News:

This can happen while the device sits in the inventory room before it’s sold. When a customer buys the iPhone, it then comes out of the box with the latest version of iOS. This is all done completely wirelessly using a new system called Presto within Apple.

The system looks a bit like a metal cubby for shoes. It can use MagSafe and other wireless technologies to power up the iPhone without ever cracking open the packaging. It downloads and installs new software and then powers the phone back down.

Before the end of 2023, Apple started testing the system at select retail stores. Now, I’m told, the company will begin rolling it out widely across the US in April. It hopes to have the technology in all of its retail stores in America by early summer.

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MacDailyNews Take: One less first world annoyance is about to go the way of the dodo.

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3 Comments

      1. I doubt they can do an entire pallet let alone two at once. Since the device will be powering wirelessly you’d need to have an equal number of coils to devices being charged. The SOP at stores would probably be to always have at least a few devices completely updated at the start of each day.

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