Meta Platforms, Microsoft, X, and Match filed a legal petition protesting Apple’s App Store policies, complaining about how Apple is complying with a U.S. federal court ruling that ordered the App Store to allow alternative payment methods.
Aaron Tilley and Bradley Olson for The Wall Street Journal:
The four companies, which have some of the most popular apps on the app store, join Fortnite-maker Epic Games in protesting Apple’s plan to charge a commission for payments made outside the app store.
Apple in January announced plans to allow developers to process purchases outside of its app store, but the company drew sharp criticism from software-makers when it said it would charge a 27% commission in such cases.
Earlier this month, Epic filed a petition in the Northern California District Court asking U.S. District Judge Yvonne Gonzalez Rogers, who oversaw the 2021 case, to enforce her decision. Judge Rogers has previously said she would be watching how Apple complies with her order and could decide at some point to amend her ruling.
“The Apple Plan comports with neither the letter nor the spirit of this Court’s mandate,” the four companies say in the joint amicus briefing filed on Wednesday.
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MacDailyNews Take: Rodgers’ order forces Apple’s App Store to allow developers to provide links or other communications – i.e. advertise – alternative payment methods.
You know, because Best Buy and Target are forced by a judge’s injunction to place signs next to each product that advertise lower prices for the same items at Walmart.
Oh, wait, they aren’t forced to do that by some ditzy judge. Because it’s ludicrous, illogical, and just plan wrong.
If developers like Epic Games want to advertise lower prices using Apple’s App Store, Apple should simply release the In-App Advertising API and charge an in-store advertising fee on any app that advertises lower prices outside the App Store. We suggest Apple’s rate be 15% for developers making under $1 million per year and 30% for those making $1 million or more annually. 😉 – MacDailyNews, March 25, 2022
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The hits just keep coming…
Meta, Microsoft, X, and Match file legal petition protesting Apple’s App Store policies
Defrauded shareholders $490 million settlement
Cancellation of Project Titan
$2 billion EU fine
iPhone sales down in China ~24% YoY
Epic account restoration in Europe and possibly in the US
Third Party AppStores BS in Europe
Meanwhile Apple refuses to sell Vision Pro in its European stores
Hopefully it’s a wake-up call for Apple that the IV-drip, iterative baby-step “upgrades” for hardware and software isn’t a strong strategy in a quickly changing tech world. Of all companies, they’re looking to GOOGLE (!) for marquee AI functionality on iPhones! Steve Jobs wouldn’t just be firing these losers wholesale, he’d throw them through that garish rainbow in the middle of Apple Park!
Once spineless COOK CAVED to China censorship, then EU App Store demands sprung cracks in the walled dam, but someday it is about to break…