Apple hasn’t said much about its artificial-intelligence plans. Reportedly, the company is scrambling to catch up to the generative AI wave it missed. Investors hoping for an AI update from he company will likely have to wait until June when the Mac maker holds its annual Worldwide Developers Conference.
[WWDC] is likely to be the time when the company makes its AI announcements, according to Citi analyst Atif Malik. Apple CEO Tim Cook said in the company’s latest earnings call that the company was investing in the technology and would make an announcement later this year.
“Apple hasn’t publicly talked about its AI efforts in details, and concerns have been around the company… lagging other tech giants in the race. We note that the company has been making notable progress in recent months,” Malik wrote in a research note. “Worldwide Developers Conference (WWDC) may mark the announcement of various Apple AI tools.”
Speculation for the event has largely revolved around the potential unveiling of an AI-powered version of Apple’s Siri chatbot software.
Now it seems Apple could also release an AI software tool for app developers, according to a report from Bloomberg on Thursday that cited people with knowledge of the matter. The tool would have a similar capacity to Microsoft’s GitHub Copilot to complete blocks of code and would be included in Apple’s Xcode software, according to the report.
MacDailyNews Take: Aside from fiscal second quarter results at the end of April / beginning of May which will also include any changes to the quarterly dividend and stock buyback program, the AI announcements at WWDC alongside Apple’s next-gen operating system announcements will be among the biggest catalysts in the first half of the year.
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I eagerly await the outster of Tim Cook.
Tim Cook, Steve worst mistake.
I remember when Walt Mossberg asked Steve before he died why he bought Siri. Walt thought it was a search play, but Steve said “No it’s an AI play.” Steve knew where the future was heading, and unfortunately AAPL let Siri fumble along for years, when they could have been the undisputed leader in AI. Now let’s hope they don’t pay the price for playing catch-up….
Good work Tim for putting so much effort in giving millions to shareholders rather than investing in what’s going to be far more value for shareholders down the line … well if it doesn’t kill them anyway. Mind you GPT-5 looks like it will do that anyway so if you can’t beat them join them.