BofA Securities analyst Wamsi Mohan is upbeat about prospects for the Apple Vision Pro, writing in a note to clients that the company’s new spatial computer “could be a significant new category for Apple.”
Patrick Seitz for Investor’s Business Daily:
“Despite some concerns, we think Vision Pro could be a significant new category for Apple,” Mohan said in a client note. “Vision Pro will offer a differentiated experience for sports and entertainment, productivity, health and fitness, and retail.”
Mohan rates Apple stock as buy with a price target of 225.
Mohan predicts that Apple will sell 400,000 units of Apple Vision Pro in 2024 and 1 million units in 2025. He envisions Apple coming out with a $2,000 version of the device in 2026, leading to sales of 4 million units that year.
MacDailyNews Take: In addition, Wedbush Securities analyst Daniel Ives wrote in a client note, “It’s clear from our various Apple store visits that customers are coming into Apple Stores with a curiosity and intrigue for demos and purchases we have not seen in many years. We believe Apple Vision Pro is a potential game-changer over the coming years.”
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If they can make enough, they will sell 1 million plus this year. People I know who were saying they would never get one, have now ordered one. I love mine and recommend it to everyone who asks.
I hesitantly bought on feb4 but so glad I did. Vision Pro isn’t perfect and it’s expensive but it’s the future and the pros far outweighs the growing pains. It’s the real deal and will only drive more sales of Laptops and other devices in the iOS ecosystem.
So what do you do with it so far? Inquiring minds want to know.
I don’t have one yet but will definitely be buying. I think this guy has done better work to give you a quick, realistic idea of what it’s capable of than all of Apple’s marketing department: https://youtu.be/BV9Xy6L_rlM?si=cPjcHDT6x6KWaqsE
Many are talking about it from the tired “one killer app” perspective. It’s a computer that you can do everything inside of overlayed onto wherever you are. I don’t think Apple ever even mentioned that app screens can be placed throughout your house and they stay there after you take it off and put it back on (unless you unplug it).
I like mine too and plan to keep it.
However, I think the version 1.0-ness of this first generation will be a problem for a lot of people (cost + lack of comfort) but it’s an exciting “shot across the bow” of what’s to come…
It’ll be years before a derivative of the Vision Pro will make a significant dent in AAPL earnings. BofA and WedBush analysts’ comments are just talking points to try and drive AAPL stocks to their projected target and, thus, make them look good.
But why should a product that will take 2+ years – even by WedBush’s and BofA’s own reckoning – to contribute meaningfully to AAPL earnings contribute to the projected 12 month $225/sh target? AAPL is currently at $188 – having recovered from an earnings call in which it was revealed that Apple’s second largest market, China, has seen decreases for the second or third time in a row. Yes, profits have once again exceeded expectations, but only because ASPs have increased. And they can’t keep doing that without losing potential (or even existing) customers.
I’m a big Apple fan, but the stock will stay in the doldrums from here until either a new device category makes it big or the geopolitical and global economic pictures improve. Neither seems likely in the foreseeable future.
Your focus is very narrow and short-term. This is Apple’s new computing platform, the iPhone and Mac are already becoming peripheral devices to this. They can’t make enough fast enough (for now) and gen 2 will start the big money wave. In the meantime it’s the most interest-inspiring tech product since the original iPhone.
The “expensive toy” narrative pushed by anti-Apple analyst hacks can’t obscure the growing enthusiasm of early adopters who are sharing screen recordings of their experiences on YouTube and elsewhere. Apple Vision Pro video content has instantly become a thing and it will only continue to snowball. They are selling soon-to-be and future customers. Demos have been booked solid since the launch, mine is scheduled for next Tuesday.
You don’t need to add $50-100 billion of revenue to see the massive potential. This is more than a new product, it’s the next Mac, iPhone, Apple TV, iPad, and XDR display combined into one and turned up to 11.
I am very much reminded of the early days of the Newton. Some of us loved it, others couldn’t quite figure it out. It was ahead of its time. Then one day the iPhone appeared, an idea much like the Newton, only beyond substantially improved.
Expensive come on? I took a loan out and bought an SE FE/HD – 2/20. $2,772. And a LaserWriter 11NT? I think. Went for maybe $1,700.
Compare that tech to the Vision Pro.
I bought a 7500 and with a monitor and small laser printer it totaled five grand…. Vision Pro is cheap. You have to put what the product is in perspective and the potential of Vision Pro could be startling.
I recall the first cell phone introduced by Motorola in 1984-“The Brick” cost $3995-(in today’s dollars over $11,000)Like every other device Apple has introduced over time evolving technology will ensure the price will drop. As mentioned earlier the Anti-Apple analysts with their shortsighted vision or lack of vision, hidden financial agendas and basic ignorance will once again be caught in Apple’s rear view mirror