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NYT: Apple’s M1 Max is ‘the chip that could transform computing’

Apple’s new M1 Pro and M1 Max MacBook Pro models each feature a stunning Liquid Retina XDR display, a wide range of ports for advanced connectivity, a 1080p FaceTime HD camera, and the best audio system in a notebook.

M1 Max is the largest chip Apple has ever built: 57 billion transistors and up to 64GB of fast unified memory.

Combined with macOS Monterey, which is engineered down to its core to take full advantage of M1 Pro and M1 Max, the user experience is simply unrivaled. Shattering the limits of what a notebook can do, MacBook Pro is designed for developers, photographers, filmmakers, 3D artists, scientists, music producers, and anyone who wants the world’s best notebook.

Farhad Manjoo for The New York Times:

I’ve been bowled over. I’ve been using a new MacBook Pro with Apple’s fastest new chip, the M1 Max, for about two weeks, and I can’t remember the last time a laptop has wowed me like this…

The M1 chips make laptops as powerful as some of the fastest desktops on the market yet so efficient that their battery life beats that of just about any other laptop… The technical ways Apple has achieved this combination will sound like geeky gobbledygook to anyone unschooled in semiconductor theory. Broadly, though, Apple’s systems use a lot of specialized processing units and are optimized to run more operations “out of order,” a technical term that basically means they can execute more code simultaneously.

The result is something like the difference between a muscle car and a Tesla. The muscle car achieves high speeds with a huge engine that burns a lot of gasoline. The Tesla can hit even higher speeds while consuming less power because its electric motor is inherently more efficient than a gas engine. For years, Intel was making muscle cars; Apple’s big innovation was to build the Tesla of computer chips…

Andrei Frumusanu, who covered Apple’s new processors for the tech-news site Anandtech, told me that he expects Apple will be able to keep pushing similar gains at least through the next decade.

And other tech companies will spend heavily to catch up. After seeing what Apple has done, Frumusanu said, “everyone’s just freaking out.”

MacDailyNews Take: If it’s not an Apple device, it’s likely much slower, runs hotter, and is much more inefficient, burning through battery life faster than it can process.

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