Apple has already renewed four Apple TV+ series as sources say the service has drawn millions of users during first week.
Cynthia Littleton for Variety:
Apple TV Plus has given second season orders to the four scripted drama series that launched the streaming service last week. Dramas “See,” “For All Mankind,” “Dickinson” and “The Morning Show” have been greenlit for sophomore seasons. “Morning Show,” led by Reese Witherspoon and Jennifer Aniston, already had a two-season order and is already at work on its next season of 10 episodes.
Apple has yet to release any specific details about subscribers or viewership activity on the service, which bowed Nov. 1. Sources close to Apple say the service to date has drawn millions of users who are spending on average more than an hour on the Apple TV Plus platform… A knowledgeable source said Apple insiders were impressed by the volume of activity on the platform, which spiked by triple digits this past weekend after the fanfare for the Nov. 1 debut.
Sources close to Apple say the early numbers indicate that most viewers who watched one episode of the core four series went on to watch at least one more, if not two… A big test for the service will come on Friday when Apple TV Plus releases new episodes for “See,” “For All Mankind” and “The Morning Show.”
MacDailyNews Take: So, there’s no reason to not get a bit invested in any or all of the main four series as they’re guaranteed to have second seasons at the very least!
We hate how the broadcast networks just pull the plug on excellent series in which we’ve become invested with little or no warning — Jericho and Revolution, we’re thinking of you among many, many others.