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Analyst: Apple’s iPhone X price could be hard for people to justify

“Barclays analyst Mark Moskowitz predicts that discussion of production delays for the new $999 iPhone will trail off by the spring quarter of next year, ‘setting the stage’ for the company to sell a greater mix of its more expensive phones and boost its profits in the process,” Emily Bary writes for Barron’s.

“He sees earnings per share of $11.58 and revenue of $270 billion for the 2018 calendar year,” Bary writes. “The trade-off, of course, is a less exciting holiday quarter this year, while Apple continues to work out its production issues.”

“Those expecting the iPhone X to have a similar effect as the iPhone 6 did might be disappointed, however, according to Moskowitz,” Bary writes. “Moskowitz argues that while the features of the iPhone X are ‘cool,’ the phone’s base model will be priced at a 369% premium to others in smartphone land, which could be hard for people to justify.”

Read more in the full article here.

MacDailyNews Take: Poppycock.

Even if they had set the price higher, Apple will sell as many iPhone X units as they can possibly get assembled.

SEE ALSO:
Morgan Stanley: iPhone supercyle is for real, Apple Watch demand second to none – October 13, 2017

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