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The ethos of Apple is rigid so why is perception about the company so fickle?

“Apple is doomed. So are you. As mortals we are used to the idea of death. We do not dwell on it even though it’s inevitable. We do know that we’ll die but what we don’t know is when we’ll die. That certainty/uncertainty makes us, more or less, do everything that we do. And so we carry on,” Horace Dediu writes for Asymco. “But companies die, too. And when they die is also a mystery but it’s not at all clear that their inevitable demise determines what they do. If you think you’re immortal you may live dangerously. Perhaps as a result they live shorter lives than we do.”

“Life expectancy for humans has been rising but for companies it has been declining,” Dediu writes. “Even more curiously, the richer you are the more likely you are to live longer but the wealthier a company, the more likely it is to keel over at any time. The longest lived small businesses live over 1000 years but the longest-lived large business is probably the East India Company that made it to the ripe age of 274. But that was before 1800.”

“In the modern, industrial era there are very few corporations that survived over a century and the Fortune 500 shows a turnover in inhabitants that resembles that of a plague-infested medieval inner-city,” Dediu writes. “So it’s no surprise that Apple, at age 43, is seen as being well past its sell-by date. And yet it seems to be saying, somewhat faintly, ‘I’m not dead yet.’ By generating more cash than can be comprehended by human observers and by controlling assets that are well beyond the means of many countries, they (it?) is confusing us with its persistence.”

Much more in the full article – recommendedhere.

MacDailyNews Take: YKBAID.

Apple is still enjoying its childhood.

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