“Apple Inc. took its biggest step toward acknowledging it is working on autonomous vehicles, writing a letter to U.S. regulators offering feedback on proposed guidelines for the emerging technology,” Tim Higgins and Tripp Mickle report for The Wall Street Journal. “The letter from Steve Kenner, Apple’s director of product integrity, to the head of the National Highway Traffic Safety Administration offered no details on the project, but said Apple ‘is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation.'”
“Cupertino, Calif.-based Apple has been working on its car effort, code-named Project Titan, for several years, but has never publicly acknowledged it. The secrecy has made the exact status of Project Titan hard to pinpoint,” Higgins and Mickle report. “‘We’ve provided comments to NHTSA because Apple is investing heavily in machine learning and autonomous systems,’ Apple spokesman Tom Neumayr said Friday. ‘There are many potential applications for these technologies, including the future of transportation, so we want to work with NHTSA to help define the best practices for the industry.'”
Read more in the full article here.
MacDailyNews Take: The reports of Project Titan’s death were greatly exaggerated.