“Apple Inc. says it will no longer release first-weekend pre-order sales data beginning with the iPhone 7, because it expects to run into supply issues, according to a statement,” Jennifer Booton reports for MarketWatch.
“The company said it expects to sell out of the iPhone 7, given the fact that it is launching in more countries than usual over the first weekend and there is limited supply,” Booton reports. “‘We are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7,’ the company said.”
“hares of Apple fell 2.4% to $105.77 in morning trade,” Booton reports. “They’re down 6.9% in the past three months, versus a 2.6% increase for the Dow Jones Industrial Average.”
Read more in the full article here.
MacDailyNews Take: What else is new? We’ll be there at 12am PDT/3am EDT when pre-orders start! We’ve divvied up the iPhone orders and the Apple Watch Nike+ orders, so that we hopefully won’t get lose out on either.
Apple’s full statement:
We expect iPhone 7 and iPhone 7 Plus will be incredibly popular with customers and we are thrilled to begin taking pre-orders on September 9. Customers will receive their new iPhones starting September 16. In years past, we’ve announced how many new iPhones had been sold as of the first weekend following launch. But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7. These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore we won’t be releasing a first-weekend number any longer. We are reiterating the financial guidance for the September quarter that we provided on July 26. — Apple Inc. statement, September 8, 2016
We’ll get iPhone’s quarterly unit sales numbers with Apple’s earning release in late January, as usual.
SEE ALSO:
Apple confident iPhone 7/Plus will sell out, will no longer release first-weekend figures – September 8, 2016