“The Apple Inc. iPhone SE is looking like a huge winner in the smartphone wars,” Ophir Gottlieb writes for Capital Market Laboratories. “The iPhone SE is a small screen phone but with amped up technology, making it a sort of hybrid super powered iPhone 5. While iPhone sales have stagnated in 2016, this one gem is moving the needle to upgrade older iPhone owners.”
“Mac Rumors reported on data that came from Consumer Intelligence Research Partners and UBS analyst Steven Milunovich, and it was rather telling,” Gottlieb writes. “In the previous quarter, 16% of iPhone 4s users had upgraded to new devices. But with Apple’s introduction of the iPhone SE, which has a small screen and is by far the least expensive iPhone ever, we see that 26% of iPhone 4s owners upgraded to a new iPhone for the current quarter.”
Gottlieb writes, “That’s a winner, but hardly the story.”
Read more in the full article here.
MacDailyNews Take: Hopefully, iPhone SE proves to be a solid winner for Apple in the BRICS.