Page Six claims ex-Burberry CEO Angela Ahrendts ‘has focused on staff T-shirts since joining Apple’

“Since former Burberry CEO Angela Ahrendts joined Apple as senior vice president of retail, many have wondered what she’s been doing.,” Ian Mohr writes for Page Six.

“A piece by a New York Times fashion writer in October was headlined: ‘The Mysterious Case of Apple and the Elusive Angela Ahrendts,’ adding that she’d ‘largely disappeared from public view’ after joining the company in 2013 for a reported $82.6 million pay package,” Mohr writes. “A retail consultant told Fortune last fall, ‘My struggle with understanding what she does is I don’t know where her imprint is, other than the obvious.'”

“Well, it seems the exec has been tinkering with the retail staff’s T-shirts!” Mohr writes. “One New York fashion insider noticed a new look on employees behind the Genius Bar this week, and told us, ‘Darling! I was at the Apple Store and a ‘genius’ told me that the new boss from Burberry has changed the color of the T-shirts and made the Apple logo much smaller, and demanded staff no longer wear name tags.'”

Read more in the full article here.

MacDailyNews Take: Wow, who paid for this jealous hit piece of crap or was it just unbidden ignorant nastiness?

Ahrendts has focused on everything to do with Apple’s brick and mortar and online stores. Just because she’s not out trumpeting it and because all some hack at Page Six can see are t-shirts (ignoring the entire Apple Store revamps – both online being integrated into Apple.com and new/existing retail store designs/redesigns) doesn’t mean important work hasn’t been accomplished and continues to be done.

SEE ALSO:
Angela Ahrendts brings luxury to Apple’s flagship stores – May 19, 2016
Tim Cook took home $10.3 million, Angela Ahrendts earned $25.7 million in 2015 – January 6, 2016
Apple’s Angelea Ahrendts makes her mark on Apple Stores by going ‘ultraluxe’ – December 8, 2015
Disappearing act: What happened to Apple’s Angela Ahrendts? – October 26, 2015
What the heck is Angela Ahrendts doing at Apple? – September 10, 2015
Apple.com gets redesign; standalone store integrated into main site – August 6, 2015
Apple’s Angela Ahrendts emerges as highest-paid U.S. woman with $83 million – May 5, 2015
Jony Ive and Angela Ahrendts working on Apple Retail Store redesign for Apple Watch – February 16, 2015
Angela Ahrendts recruiting U.S. employees for China; new stores and retail initiatives revealed – January 26, 2015
Apple’s Ahrendts to oversee slew of new retail stores as organizational restructuring planned – June 16, 2014