“No, the sky is not falling — Apple will be fine,” Neil Hughes writes for AppelInsider. “But as the company’s cash cow comes off of its first-ever declining sales, the multi-billion-dollar question for the iPhone is: What can (or should) Apple do to return the iconic product to growth?”
Apple’s “handset saw its first-ever year-over-year decline in sales in the March quarter of this year. Sales were still a massive 51.2 million units, but that was a significant decline from the 61 million iPhones Apple sold in the same period in 2015,” Hughes writes. “The reasons for the drop are numerous: a maturing smartphone market, slowing consumer upgrade patterns, and a tough comparison from the iPhone 6 product cycle.”
Read more in the full article here.
MacDailyNews Take: How about starting with not shooting yourselves in the foot every other year and kill the misguided, ill-conceived “S” naming scheme?
Why have an annual iPhone upgrade program if you’re not going to wow us with truly new iPhones annually?