“Apple has big challenges and some opportunities following the UK ‘Brexit’ decision to exit EU, Europe accounted for 21.5% of its revenue in FY 2015,” Jonny Evans writes for Computerworld.
“In the short term the company will be looking to currency markets in order to ensure its existing UK pricing is sustainable,” Evans writes. “With the pound at its lowest level in 31-years and a big chance it will fall beneath its current $1.3:£1 support position importers in every category will likely need to price in the risk of further price falls.”
“A weak pound may also be an opportunity for the company to issue bonds and debt at low, low prices in the UK,” Evans writes. “Conversely, UK consumers seeking loans may find credit limits negatively impacted by local economic uncertainty, and the UK’s financial sector is likely to shed at least some jobs in Europe’s favor.”
Read more in the full article here.
MacDailyNews Take: Big changes, big risks, and big opportunities.
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