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Apple might be quietly preparing an assault on the cable box via its Apple TV

“On the surface, Apple TV seems increasingly focused on cable subscribers instead of cord cutters,” Jared Newman writes for TechHive.

“Since its launch last fall, the fourth-generation Apple TV has added several features that provide more convenient access to “TV Everywhere” apps (such as WatchESPN, FX Now, and HBO Go) that require a cable or satellite login to access,” Newman writes. “While these are useful improvements, it’s hard to believe cable subservience is Apple’s true goal. For a device that’s supposedly the “future of television,” its best features are becoming awfully dependent on a cable subscription, which in turn requires a cable box. Can Apple really reinvent TV when its hardware is relegated to a secondary input or a spare television?”

“With tvOS, I believe Apple is laying the groundwork for something bigger,” Newman writes. “Either Apple is preparing for a future where more cable companies offer streaming-only TV service — sans cable box — or it’s hoping to offer its own standalone streaming service that provides access to a bundle of TV Everywhere apps.”

Read more in the full article here.

MacDailyNews Take: Hope springs eternal it in time for this Christmas!

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Apple TV’s new single sign-on may not work with your pay TV provider – June 13, 2016
Sling TV launches on Apple TV – June 13, 2016
Powerful new Siri capabilities and single sign-on coming to Apple TV – June 13, 2016

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