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Can Apple think outside the Device?

“the primary question Apple had to answer at its annual developer conference this week was whether it could expand its worldview. Could it break free from the limiting perspective of individual devices?” Farhad Manjoo writes for The New York Times. “The answer: Yes, but slowly — and it’s hard to tell if Apple is thinking big enough.”

“Analysts and developers were expecting big improvements to Siri. Apple did show off a way for some apps to integrate with Siri and for Siri to perform a few new functions on Apple TV; Siri also found a new home on Macintosh computers. But the way Apple presented the changes, with each Siri advance positioned as a feature of one of Apple’s devices, left unclear what Apple’s ultimate aims were for the voice assistant,” Manjoo writes. “Siri is still hopelessly tied to each Apple device. Siri on your iPhone doesn’t really know anything about Siri on your Mac or Apple TV. On each device, Siri has different capabilities: On your iPhone it can call an Uber, if you have the Uber app installed, but Siri on your Mac can’t. Siri on your Apple TV can search YouTube for clips of Stephen Curry, but Siri on your iPhone can’t.”

“For now, this isn’t a big problem — you will learn what Siri can do on each device and adjust your queries accordingly. But that’s a curious thing to have to do” Manjoo writes. “If Siri is an intelligent assistant, why does she need to be tied to apps you have installed on your device? Why can’t she call Uber from the cloud, regardless of which device you happen to be using?”

Read more in the full article here.

MacDailyNews Take: Good questions. Why isn’t there “Continuity for Siri?” Do you know and/or remember what you can ask Siri on your iPhone vs. your Apple TV?

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