“Last week, Apple quietly dropped a bombshell in the energy industry, launching an entirely new subsidiary called Apple Energy that will manage the complexities of its renewable energy efforts,” Tim Healy writes for Forbes.
“The only information available on Apple Energy is in the company’s filings with the Federal Energy Regulatory Commission, but what can be gleaned from that illustrates a foundational shift underway in the energy world,” Healy writes. “Essentially, Apple is seeking the ability to sell the renewable energy it generates to other businesses and consumers at retail prices. Without FERC’s approval, Apple will only be able to sell its energy to energy providers and utilities at wholesale prices. Apple Energy would more or less act as an energy provider itself, enabling the company to leverage its investments in renewable energy like wind and solar to generate new revenue from an entirely new market.”
“Apple’s decision to go this route might be unique, but a close look at the path it took to get here reveals a broader shift in the way businesses think about energy,” Healy writes. “And whether you’re a bleeding-edge company with substantial financial resources like Apple, or a smaller-scale enterprise that’s just starting to dip your toes in the water, there are a few lessons to learn from Apple’s energy evolution.”
Read more in the full article here.
MacDailyNews Take: The implications of Apple’s move into energy are indeed mind-boggling.
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Apple Energy: Is this Apple running its own microgrids or more? – June 10, 2016
Apple Inc. forms Apple Energy company; looks to sell electricity into grid and perhaps directly to consumers – June 9, 2016