“Apple Inc. has always had a talent for perfecting the work of others,” Christopher Mims writes for The Wall Street Journal. “And now, it has the market-defining scale to keep doing that for the foreseeable future.”
“Still, Apple’s normally festive Worldwide Developers Conference begins Monday under something of a pall,” Mims writes. “The company’s first quarterly sales decline in 13 years has many people asking whether it will grow again. They also want to know how Apple, with its healthy supply of cash, could make that happen.”
“The conventional answer is ‘create a totally new product line,’ or its cousin, ‘unveil something no one has done before.’ That is, Apple should try to out-innovate its competitors,” Mims writes. “That is a terrible idea. It runs counter to Apple’s strengths, as well as its growth trajectory.”
Read more in the full article here.
MacDailyNews Take: No, the terrible idea would be to ignore your visionary founder and instead lazily rest on your laurels.
If you don’t cannibalize yourself, someone else will. – Steve Jobs
Innovation is the ability to see change as an opportunity – not a threat. – Steve Jobs
Innovation distinguishes between a leader and a follower. – Steve Jobs