“Pacific Crest semiconductor analyst John Vinh… surveyed North American and Western European phone companies and found that promotions on Apple’s device have improved inventory levels for the latest model, the 6s, lessening the prospect of correction in inventory in the coming months,” Tiernan Ray reports for Barron’s.
In May, all four major U.S. carriers returned with buy-one-get-one promotions, which brought down store inventories to the lower end of the targeted range of six-10 days. As a result, we see significantly less of risk of an inventory correction ahead of the iPhone 7 refresh. On lower volumes, sell-through of the iPhone SE has been healthy, while inventories have remained lean. — Pacific Crest analyst John Vinh
Ray reports, “Here’s how Vinh charts the inventory situation for iPhone…”
See the chart in the full article here.
MacDailyNews Take: Good news for iPhone sales and the iOS ecosystem and especially great news for smartphone buyers!