“Apple Inc. has hired Sinisa Durekovic, a software engineer who led the development of satellite navigation systems used by luxury carmakers including BMW AG, Daimler AG’s Mercedes-Benz and Volkswagen AG’s Audi,” Alex Webb reports for Bloomberg.
“Durekovic, who joined Apple in an unspecified role in October, was principal architect and then chief engineer for navigation at Harman International Industries Inc., whose systems are used by a slew of carmakers,” Webb reports. “Apple’s Maps app has received consistently tepid reviews since its release in 2012, and the iPhone maker has intensified its efforts to improve the product this year.”
“Durekovic had been working in the Munich suburb of Garching, close to BMW’s headquarters in the city, before relocating to the San Francisco area when he joined Apple last year, according to his LinkedIn profile,” Webb reports. “He holds a patent on a system that uses mapping data to prevent car collisions.”
Read more in the full article here.
MacDailyNews Take: Why buy Harman when you can simply hire away their best and brightest?
SEE ALSO:
Jim Cramer: Apple should buy Harman, needs revenue streams – January 5, 2016
Harman CEO on Apple for Automotive: ‘Apple is a partner, not an adversary’ – June 13, 2012