“I roll my eyes every time Tim Cook or other Apple wonk knowingly smiles and tries to feign a twinkle in their eye, and say they ‘don’t comment on future products’ — yea, that’s because everyone else does, so they don’t need to bother,” John Kheit writes for The Mac Observer. “As such, Apple should just give up on its pretense of secrecy. I know I have.”
“It’s been forever since Apple has actually surprised us with a secret it could keep. Basically, almost every hardware update is known about with morbid accuracy well in advance of any announcements mostly because Apple’s Chinese suppliers leak everything,” Kheit writes. “A surprise these days, is the exception, not the norm, but this wasn’t the case back during the Steve Jobs era. Steve knew how to control these leaks better.”
“Apple needs to put up and actually surprise us, or shut up about its supposed ‘culture of secrecy,’ because right now, it comes off like they’re talking to their imaginary friend,” Kheit writes. “But I’m not holding my breath.”
Read more in the full article here.
MacDailyNews Take: It’s one thing to know there’s likely a Watch coming, it’s another to know exactly how it works, what it does, etc. Also, it was less than 24 months ago, at WWDC 2014, that Apple surprised everyone with Swift.
We’re really looking forward to WWDC 2016!