“Apple’s 13-year run of quarterly revenue growth came to a crashing halt last month when the tech giant reported revenue of $50.6 billion, off 13% thanks to soft iPhone sales and a slowdown in China,” Kurt Badenhausen reports for Forbes. “The gloom-and-doom sentiment around the company has reached a zenith with the stock off 30% from its all-time peak 12 months ago.”
“But Forbes annual study of the world’s most valuable brands shows that Apple is still in a class by itself with a value of $154.1 billion, 87% more than second-ranked Google,” Badenhausen reports. “It is the sixth straight time Apple has finished first since Forbes began valuing the richest brands in 2010. ‘Brands get their value from how customers perceive them,’ says David Reibstein, professor of marketing and branding expert at the University of Pennsylvania’s Wharton School. ‘What makes it valuable from a company perspective is that customers are willing to pay a higher price or are more likely to buy.'”
Badenhausen reports, “Rounding out the top five are Microsoft ($75.2 billion), Coca-Cola ($58.5 billion) and Facebook ($52.6 billion).”
Read more, and see the full list, in the full article here.
MacDailyNews Take: Apple certainly is in a class by itself in many ways.