“Though he received his start at Apple Inc., Ubiquiti Networks Inc. founder and Chief Executive Robert Pera has avoided going after the consumers who have fueled the rise of the iPhone and iPad,” Jeremy C. Owens reports for MarketWatch. “But now, with homes full of those and other electronic gadgets connecting to the Internet simultaneously, he sees an opportunity to push his $3 billion company in a new direction that complements its core enterprise offerings. ‘We’re in a special position to make a very profitable business in the consumer market,’ Pera said in an exclusive interview with MarketWatch.”
“Ubiquiti on Monday is announcing the launch of the AmpliFi home Wi-Fi router system, a $199 gadget that Pera hopes will solve some of the problems with home Wi-Fi networks, such as coverage dead zones and slow or inconsistent streaming,” Owens reports. “Apple also offers the AirPort Extreme, which Pera worked on starting in 2003. Pera left Apple in 2005 to launch Ubiquiti with designs for large-scale Wi-Fi networks he cooked up at his home lab, leading to a booming initial public offering in 2011 that helped the young entrepreneur buy a controlling interest in the Memphis Grizzlies NBA franchise.”
“Pera said Apple’s approach to industrial design was an inspiration for the design of the device,” Owens reports. “AmpliFi’s central router is a small, simple box containing a smart LCD display, and the extenders contain powerful antennas. A smartphone application helps set up and monitor the system, which Ubiquiti says can handle throughput at a 5.45 gigabit per second rate.”
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MacDailyNews Take: We’re looking forward to testing one of these babies!