“Apple reported its first fall in sales in 13 years on Tuesday. Sales were down around $8bn (£5.5bn) compared with this time last year and its shares have fallen nearly 20% in the last 12 months,” Zoe Kleinman reports for BBC News. “While it’s fair to say the firm is still a long way from the breadline – it has around $200bn in offshore reserves alone – many see the news as a sign that the winning formula it has upheld for so long is no longer enough.”
“So where next for the billion dollar business? The BBC asked the experts,” Kleinman reports. “Ben Wood from CCS Insight specialises in scrutinising the tech industry. Virtual reality, which chief executive Tim Cook has already declared an area of great potential, and the much-rumoured Apple car could both prove extremely lucrative for the tech giant, he believes.”
“Graham Seddon, partner and technology sector specialist at accountancy firm Menzies, also thinks the iPhone is entering its twilight years,” Kleinman reports. “”For the moment, Apple’s Tim Cook seems to be adamant that the dip in performance is merely a ‘pause’ in growth and he seems to be in denial that global demand for iPhones could at last be waning. ‘We will have to wait and see if products like the Apple Watch, iPad or even the ‘Apple Car’ can help to drive up revenues once again.'”
Read more in the full article here.
MacDailyNews Take: If theses are the Apple “experts,” we’d hate to hear from the neophytes.