“Ford is in the technology business,” Kamal Ahmed reports for BBC News. “Yes, it makes cars but that is now only part of its operations.”
“The company’s chief executive has revealed that it’s working on the assumption that its major rivals in the future may not be General Motors or Chrysler,” Ahmed reports. “But Google and Apple. And that the latter is probably building a car. ‘Our working assumption is that they are,’ Mark Fields told me.”
Ahmed reports, “‘There are a lot of new non-traditional competitors who are looking at the automotive space and looking at that addressable market and saying ‘gee can we get a piece of that,’ [Fields said.] ‘We are viewing that as an opportunity not as a threat and there will be some things [we can do] on our own to be able to satisfy those customer needs that technology enables. And at other times we will partner with others and that’s the reason we set up a big research and innovation centre in Palo Alto because we want to collaborate with and participate in that environment.'”
Read more in the full article here.
MacDailyNews Take: Even the best-laid plans of mice and men oft go astray.
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