“While the electric vehicle (EV) market still represents just a fraction of all light vehicles sold worldwide, it’s growing fast,” Chris Neiger writes for The Motley Fool. “In 2015 there was roughly 2.4 million EVs sold, but that will more than double to 6 million by 2024, according to Navigant Research.”
“Apple is expected to launch its car in 2019, which means it could enter the market as EVs are hitting their stride,” Neiger writes. “After 2024, Bloomberg New Energy Finance says sales of EVs are expected to take off. The company’s recent report shows that while EVs make up just 1% of sales right now, they’ll reach 35% by 2040.”
“While Apple is already dabbling in auto infotainment systems with CarPlay, its real advantage in setting itself apart in the car market is to create a car OS from the ground up,” Neiger writes. “With all the technology automakers have crammed into vehicles, there’s still a desperate need to sort it better, make it more accessible, and distract us less. If there was ever a software company to do that, it’s Apple, and it could be the feature to truly set its car apart from the rest of the pack.”
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MacDailyNews Take: If Apple enters the market, the carnage will be legion.
We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in. – Ed Colligan, former CEO of the now-defunct Palm, Inc., November 16, 2006