Apple has announced that iTunes Allowances will end on May 25, 2016.
After April 13, 2016, you will no longer be able to create a new iTunes Allowance. All existing allowances will cancel May 25, 2016.
After May 25, any unused allowance credit will remain in the recipient’s account until it’s used.
To manage iTunes purchases made by your family, use Family Sharing. To send gifts to family and friends, use iTunes Gifts.
Source: Apple Inc.
[Attribution: iDownloadBlog. Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]