“What’s one basic similarity between Elon Musk and Steve Jobs? They both obviously mastered the art of the splashy product reveal,” Jessica Stillman writes for Inc. “Under Jobs, events launching new Apple products were a circus of frenzied expectation. Musk managed something similar this week with Tesla’s new, lower cost Model 3.”
“Basically instantly, 276,000 people plunked down $1,000 to reserve a Model 3 for delivery at an unknown date (and a not entirely certain price point),” Stillman writes. “My Inc.com colleague John Brandon called the unveiling ‘bigger than Star Wars.’ That’s saying something.”
MacDailyNews Take: Yes, that’s saying something that’s ludicrous and wholly untrue.
“But at a more fundamental level, how was Musk able to recreate that old Jobs magic and inspire insane levels of customer trust and excitement?” Stillman writes. “A recent post by tech industry veteran and commentator Ben Thompson offers a thought-provoking answer: Both men understand something about disruption that most people, even the experts, miss… Thompson argues Jobs understood that if you’re good enough — if you think big enough — you can turn the disruption orthodoxy on its head. Apple led with excellence. It offered a whole new category of quality from day one. And Musk has taken a page out of the Apple playbook to do the same.”
Read more in the full article here.
MacDailyNews Take: Elon Musk is to Steve Jobs as Buster Douglas is to Muhammad Ali.
Do not be surprised when the momentum that Steve Jobs created overwhelms and consumes Tesla.
[Thanks to MacDailyNews Reader “C.C.A.” for the heads up.]