“Forty years ago today, an oddball trio, Steve Jobs, Steve Wozniak, and Ronald Wayne, founded a little computer company that turned out to be a bigger success than anyone could have imagined at the time,” Verne Kopytoff writes for Fortune. “But that business, Apple, could have just as easily gone under.”
“Surviving a near-bankruptcy in 1997 is a testament to Jobs, who led what is as rare as a mint condition Apple I computer is today: A tech turnaround,” Kopytoff writes. “Few struggling tech companies have ever managed to pull one off.”
“Jobs did it by focusing Apple on only a few things, and doing them well. His keen marketing instincts didn’t hurt,” Kopytoff writes. “When you think about Apple’s accomplishments on its 40th anniversary, don’t just think about how it managed to turn iPhones, iPads, and MacBooks into a mega business. Think about how Apple, near death shortly after its 20th anniversary, was able to defy the odds and start the ultimate tech comeback.”
Read more in the full article here.
MacDailyNews Take: Apple’s story is such that if you wrote it before it happened, people would say it was far too fantastical to believe!