“Apple has already said that iPhone sales will decline for the first time ever this quarter. Simply put, the astronomical growth posted by the iPhone 6 a year ago made for a difficult comparison, and the iPhone 6s won’t be able to keep pace,” Neil Hughes writes. “But Apple has had a plan in its back pocket all along: the ‘iPhone SE.'”
“By releasing a mid-cycle iPhone replacement, Apple can provide a boost to sales at a time when many consumers start waiting for the next-generation iPhone,” Neil Hughes. “A March upgrade helps to disrupt some of the seasonal trends that effect Apple’s sales.”
“While the imminent launch of the ‘iPhone SE’ probably won’t do much for the current March quarter, Apple will reap the benefits from sales of the new 4-inch model throughout the June and September quarters, right up until the ‘iPhone 7’ launch. That should help offset any tough comparisons for the iPhone 6s, and keep iPhone sales growing.
Read more in the full article here.
MacDailyNews Take: Anything that helps with the iPhone 6/Plus tough compares is a good thing.